The show turned to more substantive topics like “medical gaslighting” rather than interpersonal drama, according to a note obtained by The Post. This includes household consumer brands.” “They have not had advertisers of the past stay on. “There was clearly a cash issue,” another insider told The Post. But during an episode last week, commercial breaks were full of spots for vitamin supplements, personal injury law firms, public service announcements on vaccines and quitting smoking - as well as multiple in-house ads for other CBS shows. Phil included American Express, Allstate and General Mills. “But he couldn’t hit any more home runs.”Ī decade ago, top corporate brands that backed Dr. “With that timeslot, you start on home base,” another source said. McGraw has revealed plans to stay in television despite his show ending after two decades. “The show was relying on CBS to book ads as opposed to relying on Dr. “The advertising queue was all but dead,” one insider said. Phil averaged more than 2 million viewers in the 3pm timeslot - the second-highest-rated show in daytime behind ABC’s Live with Ryan and Kelly, according to Nielsen - the show had become radioactive for many sponsors, according to sources close to the situation. Phil with other “quack doctors” who have left TV in recent years, multiple sources told The New York Post. Phil McGraw staging dramatic “interventions” with wayward teens and squabbling families - and in some cases being accused of exploiting the troubles of celebrities like Britney Spears and Shelley Duvall - CBS insiders were concerned that viewers and advertisers alike were lumping in Dr. Phil’s decision to call it quits last week came months after producers tried and failed to revamp the long-running CBS daytime show in a desperate bid to lure back skittish advertisers.Īfter years of Dr.
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